Professional Certification in Digital Marketing
Course Length: Delivered on-line on-demand. Approximately 30 hours
The Professional Certification in Digital Marketing is an in-depth 30 hour course created and validated by digital marketing industry specialists. The course syllabus is the most widely taught in digital marketing and the certification is recognized globally across the digital sphere. Get to grips with the core essentials of digital marketing, including Search, Social Media, PPC, Email Marketing, Analytics, Mobile, Strategy & Planning and more.
Study the latest and most up-to-date digital marketing skills needed to thrive in today’s digital economy. The Professional Certification in Digital Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to formulate, run and measure effective digital marketing campaigns. It’s best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career.
To be eligible to sit for the exam, the student must first attend an authorized training course.
Upon successful completion of up to a 3 hour Pearson VUE computer-based exemption you will be awarded the world’s most widely recognized digital marketing certification.
Lesson 1: INTRODUCTION TO DIGITAL MARKETING
The Introduction to Digital Marketing module helps you get to grips with the fundamentals of digital marketing. You’ll explore the digital marketing principles that can help you drive a powerful digital marketing strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing, Affiliate Marketing, Digital Display Advertising and Online Video Marketing.
Lesson 2: SEARCH ENGINE OPTIMISATION
The Search Engine Optimization (SEO) module teaches you the most effective techniques to help your website rank in the top results of the most popular search engines, including Google. Learn how to create, measure and carry out a powerful SEO strategy for your business. Subjects include SEO, Web Analytics, PPC, Email Marketing, Social Media Marketing and more.
Lesson 3: PAY PER CLICK
The Pay Per Click (PPC) module helps you understand how to create, run and measure cost-effective search advertising campaigns for your business. Learn how to create advanced keyword research that matches your consumers’ intent and discover how to budget effectively. Subjects include PPC Concepts, Google PPC, Display Networks, Ad Copy, Landing Pages, Conversion Tracking, Bidding and more.
Lesson 4: EMAIL MARKETING
The Email Marketing module enables you to create effective email marketing campaigns that help nurture your existing customers and prospects. Learn how to create subject lines that get opened and master how to create copy that appeals to your target audience. Discover the best tools and platforms to help you design, create and test your campaigns and choose the perfect time for sending emails.
Lesson 5: DIGITAL DISPLAY ADVERTISING
The Digital Display Advertising module gives you the skills needed to create magnetic display campaigns. Master the key concepts of digital display advertising and learn how to plan, create and optimize clickable ad campaigns your customers get, love and respond to. Subjects include Ad Formats and Features, Targeting & Tracking your Campaign, Creative Formats, Campaign Budget and more.
Lesson 6: MOBILE MARKETING
The Mobile Marketing module teaches you the latest mobile technologies and emergent trends used in mobile marketing. Get equipped with the practical skills and knowledge needed to create an epic mobile-friendly marketing strategy that helps you reach your target audience at the right time, in the right way and in the right location. Subjects include Mobile Advertising, Mobile Apps, Opportunities & Risks and more.
Lesson 7: WEB ANALYTICS
The Analytics module helps you track, monitor and optimize your digital marketing campaigns effectively to ensure your Digital Marketing activities are fully optimized. Discover how to create an effective online reporting structure for any business. Learn how to set up your Google Analytics account, apply analytics tracking to your website and explore analytical insights like audience location, demographics and device usage.
Lesson 8: SOCIAL MEDIA MARKETING
The social media marketing module consists of two parts. Part one shows you how to grow a social media following. You’ll learn how to excite and engage customers on Facebook, LinkedIn, YouTube and Google+. Part two teaches you how to implement social advertising features and social listening techniques to help you foster relationships with customers. You’ll also discover how to create a winning social media strategy.
Lesson 9: STRATEGY & PLANNING
The Strategy & Planning module enables you to create an optimized, engaging and customer-pleasing digital marketing plan that ties together the core modules you have mastered throughout the program. You’ll discover how to create a situation analysis, define your target audience, select measurable objectives, plan your campaign, set the appropriate budget and measure your campaign effectively.